About Us
Introducing Ruanua - The one stop high quality holiday and destination shop. We are a lifestyle and skiwear brand with intentions to disrupt the current skiwear market. We are a female-founded brand that believes in taking risks and embracing adventure. Our passion for skiing and our love for pushing boundaries is what sets us apart. Conceived from the frustration of not being able to find suitable skiwear that was stylish but had its main focus routed in performance and quality; Ruanua was born. Just like the thrill of conquering a challenging slope, we strive to create ski gear that empowers women to conquer their own challenges.
As a former ski teacher and customer, our founder felt that the market for skiwear was divided in two. There were ‘stylish’ options for if you don’t really ski but are there for the ‘instagram’ moment and the serious skiers who don’t care how they dress because they are ‘real’ skiers. Women are so much more than that! 'I wanted something that was going to let me ski my best and feel my best'. Ruanua merges functionality with style. Our products are meticulously designed to provide the perfect blend of style, functionality, and performance. We believe that every woman deserves to feel confident and powerful on the slopes, and our ski gear is designed to make that happen. 'As a former ski racer and ski instructor and fashion buyer this business is the accumulation of all my passions and skillsets'.
Our first collection is comprised of a capsule collection of skiwear that can mix and match so that you can achieve multiple outfits and looks. This is high quality, high performance skiwear that looks as great as it performs. Our commitment to quality is unwavering. We understand that skiing is not just a hobby, but a way of life for many people. That's why we use only the finest materials and the latest technology to ensure that our ski gear can withstand the toughest conditions. We want you to feel confident and comfortable, no matter where your ski journey takes you.
So, whether you're a seasoned pro or just starting out, Ruanua is the brand for you!